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CITROËN REINVENTS AMI AT THE PARIS MOTOR SHOW WITH NEW DESIGN & BUGGY VISION

  • Citroën's Ami 100% ëlectric celebrates four years on the market at the Paris Motor Show 2024 with two world premieres.
  • New Ami, on sale in 2025, will make its global debut at the Paris Motor Show. With a new face, it aims to continue Ami's success story, having already won over more than 65,000 customers.
  • Ami Buggy Vision introduces a stylish and adventurous design, ready to tackle the roads and make water sports easier.
  • Ami's presence at the Paris show also brings together several Ami models: Ami Peps, Ami for All and Ami Rose Festival.

Citroën Ami celebrates its fourth birthday this year. Ami was a surprise at its launch in 2020, attracting more than 65,000 customers and shaking up the urban automotive landscape. Ami has reinvented the world of quadricycles by making an electric mobility solution accessible, where symmetry plays an essential role in its design. Ami has changed the lives of many households, thanks to its many qualities: affordable and innovative, easy to handle and capable of speeds of up to 26mph, with a range of 46 miles largely compatible with micro-mobility needs.

Ami is celebrating two world premieres at the Paris Motor Show. The first is the next-generation Ami, which will go on sale in 2025, with a new front-end design that retains Ami's sleek, yet mischievous style. Ami takes the opportunity to make a nod to its illustrious predecessor, the 2CV, by also adopting striations on its wings to mark out the bodywork.

Derived from this version, the designers had fun imagining a new edition of the model's adventurous variant through an Ami buggy Vision concept dedicated to nautical leisure activities. Joyful, festive, and inspiring, Ami is on display in a tower on the Citroën stand that brings together emblematic versions of Ami (Ami Peps, Ami for All and Ami Rose Festival).

The 2025 version of Ami revealed in Paris

Ami will evolve in the first half of 2025 with a new generation, making its debut in Paris. The next-generation Ami 100% ëlectric will maintain the same dimensions as the current Ami, but will have a new front and rear fascia to give it a more personalised appearance, as well as a new face with sharper lines. The headlamps, surrounded by a black design resembling eyelids, are raised at the base of the windscreen to give a new, more expressive glance. Positioned high up, they give a new balance and a new reading of the front end for a model that looks further ahead. 

Ami’s front end is simpler. Under the windscreen, a sloping section houses the brand's new logo that is positioned at an angle, giving the impression that it is addressed to passers-by. Compared to the previous generation, the lower part of the bumper is less rounded and has a stronger, more sculpted style. The surface transitions are more pronounced, with sharper edges and closed shapes. In front of the wheels, they form cubes reminiscent of Lego pieces, reinforcing the perception of the width of an Ami, and acting as protective bumpers at the four corners.

Symmetry remains a fundamental element of Ami's design, contributing to Ami's original character and helping to keep costs under control. The inclined plane under the windscreen is found under the rear window, adding dynamism to Ami's silhouette by giving the impression of pushing the mass forward, which is echoed in the doors and wings. The wings also feature a nod to the illustrious 2CV, with striations moulded into the shape of the front right wing and rear left wing. This motif refers to the slots in the front wings of the iconic car born in 1948. Although 77 years will separate these two Citroën’s, Ami is a legitimate descendant of the 2CV and, like it, aims for simplicity and ease of use for all.

The notion of closed shapes mentioned on the front is also reflected in a number of graphic signatures found on the side of Ami. For example, the wheel trims feature a checkerboard pattern of squares with round corners.

World premiere for Ami Buggy Vision concept

Ami 2025 is showcased on the stand through Ami Buggy Vision, a completely free styling exercise. With no doors and a sunroof, designers worked on this body-built edition of Ami with the theme of kite surfing. The result is a practical, functional cruiser that's the ideal companion for going to the beach and enjoying some great surfing sessions. Fun, simple and 100% electric, it's perfectly suited to outdoor activities in the heart of nature.

An invitation to unlimited outdoor sessions, Ami Buggy Vision captures the spirit of a beautiful summer evening that stretches into the night with its distinct midnight blue body colour. The white roof adds a touch of refinement and lightness that doesn't detract from its adventurous character. This white colour is also found in the form of a border that encircles the black decoration on the front fascia. This section reinforces the smile and mischievous nature of Ami's face, while highlighting the brand logo, which is also white. Symmetry being a fundamental principle of Ami, this design is also found at the rear.

Its adventurous side is amplified by specific tyres, set wide apart to stabilise the vehicle. The tyres are heavily notched for improved grip and feature a white Citroën logo cabochon in the centre, giving the concept a strong character. The outdoor spirit is further enhanced by the wheel arch protectors, which are tinted black to suggest robustness and protection. They are underlined by white stickers on the vehicle's wings, in a geometric shape that combines the round with tauter shapes to give energy. This motif is directly inspired by the wheel arches of the Oli concept.

Ami Buggy Vision takes the striations on its wings from Ami 2025, a reference to the theme of the 2CV, as do the upward pivoting windows. This nod to history is also reflected in the round yellow headlamps, thanks to a special glass used for this concept. Since adventure lasts until the end of the night, Ami Buggy Vision is fitted with an LED bar on the cap above the windscreen.

In a clever move, Ami Buggy Vision incorporates a hook on the doors giving access to the vehicle, so that each can be fitted with a Kite Surfboard. In keeping with the company's commitment to developing intelligent parts that are easy to industrialise, this bracket is made from folded sheet metal. It is easy to fit over the door and tensioners hold the board in place. Citroën is inscribed on it, without adding any material, simply by cutting out the sheet metal. While keeping the size under control, there's no problem with space, so you can turn your leisure time into a moment of sharing for two. The styling team has also worked on a special luggage compartment to store the kite sail and has decorated a kite surfboard specifically for this purpose.

On board, the two occupants will enjoy enhanced comfort thanks to the adoption of new seat cushions, featuring the quilted look and comfort of Citroën Advanced Comfort® seats. They feature the ‘Infrared’ orange-red colour already seen on the seats of the Oli concept. This colour, which is also used on the dashboard, stands out particularly well against the midnight blue of the exterior. On the dashboard, the words ‘Like No One’ have been reworked in an aquatic style, marking the distinctive character of Ami Buggy Vision.

Ami Tower

Nearly six metres high, Ami Tower will showcase three characterful versions of Ami. Positioned in the corner at the entrance to Citroën’s stand, it is a landmark that will invite visitors to come and discover the models on display. It symbolises the diversity of a multi-faceted model, capable of meeting a wide range of needs.

The models on display in Ami Tower are :

  • My Ami for All: An initiative to give mobility back to people with disabilities. This adapted version is aimed at people with reduced mobility who have lost the use of one or both of their lower limbs and incorporates functional mechanical adaptations that allow them to access the vehicle, stow their wheelchair and drive with ease.
  • My Ami Rose Festival: Designed as part of the collaboration with the famous duo BigFlo and Oli, this version of Ami has been specially decorated to take part in the Rose Festival.The Rose Festival was born in 2022 out of Bigflo and Oli's desire to create an innovative, multi-faceted cultural festival with a long-term presence in Toulouse. The Rose Festival also has a strong associative component, thanks to the creation of the Rose Association, which has three main missions: the artistic development of young talent, cultural mediation with school projects and access to culture for the disadvantaged. This social commitment fits in well with the values that Citroën wishes to promote with the Citroën Ami.
  • My Ami Pep: A dynamic version of Ami that validates the new ‘Night Sepia’ colour. With a mischievous play on the look of a sporty little car ready to weave its way through traffic, it features dedicated stickers, a rear spoiler and wheel trims in a floral design with white decoration. These high-contrast design elements are complemented by bright colours such as the energetic ‘Infrared’ red and a vibrant yellow. Inside My Ami Peps, users will find a full range of standard equipment to make everyday life easier, including functional accessories such as a smartphone clip, door nets with an orange stripe, a central partition net, a yellow bag hook and three orange storage bins. For infotainment, it offers the ‘My Ami Play’ interface, which turns your smartphone into a dashboard with quick access to navigation, music, radio or phone calls. All these functions are controlled remotely by the Citroën Switch button on the steering wheel, so you can keep your eyes on the road and drive in complete peace of mind and safety.

 

ENDS

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